The assignment
This business promoted Premium, Niche Sports apparel with Unique Selling Proposition selling through D2C E Commerce and Wholesale channels.
This was an exciting challenge that due to limited marketing budget, required out of the box thinking to get customers to experience the benefits of products.
A "Powerful Partners" campaign was created in conjunction with a large sports magazine and events company that brought the product direct to the consumer via pop-up shops and events marketing. Affiliate partnerships were created with key magazines to target specific customer groups.
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